CCRCs (Life Plan): Econ Data in Marketing?

In a time of constantly changing markets, grasping economic indicators can give marketers a significant advantage. These indicators are statistical/data measures that provide a look into the economy’s present and future conditions, serving as potent instruments for devising marketing strategies in tune with consumer behavior, purchasing power, and the general state of the market. For … Read more

Senior Living Occupancy Trends: Positive Fourth Quarter Data | National Investment Center

Fourth quarter data is out from the National Investment Center regarding senior living/senior care occupancies and the trend remains positive. See the NIC summary here: 4Q23-NIC-MAP-Market-Fundamentals-PDF Senior Housing occupancy, 4th quarter, came in at 85.1%, up 80 basis points from the 3rd quarter. Nursing home/SNF occupancy rose to 83.1%, up 70 basis points. Assisted Living … Read more

Hospice Census: Where’s It At?

A common question I am fielding has to do with the current “no growth” pattern of hospice census; in some cases, decline is more operative of the pattern.  Briefly, there are a number of factors at play, some recurring themes and some driven by more aggressive CMS intervention. The biggest culprit in the current no-growth … Read more