CCRC

CCRCs: Ready, Set, Market!

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As we head now into the new year, it makes sense for CCRCs to pre-ordain the recovery just a bit and move back into a modest-aggressive posture, qualifying and securing new residents. Even with a glimmer of light at the end of the tunnel, no CCRC owner/operator should expect there to be a great deal of pent-up demand. Seniors aren’t monitoring CCRC opportunities and the market and economic conditions favorable for sales – that frankly is the CCRC’s job. In order to get “back in the game” so to speak, a CCRC’s marketing approach may need to be tactically tweaked. The next generation of marketing plans will need to be different, for quite some time, from those of say two years ago.

CCRCs and Problems: Much Ado About Likely, Very Little

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A product that has seen its share of struggles in the economic downturn is entry-fee CCRCs.  To clarify, not all CCRC models are struggling and not even all entry-fee based CCRCs are struggling as certain regions have seen less housing market fall-out and concurrently, operators have done the right things to keep their census stable during the “down … Read more

Senior Living vs. Senior Lifestyle: Adjusting the Development Curve

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Creating the right “next generation” environment requires a complete re-visioning of the convetional senior housing model. Incorporating new design elements within the space is not only mandatory in new environments but critical in existing environments as well. Most assuredly, lifesytle issues will bear far more weight on the success or failure of any new or existing project as the next generation of seniors migrate or downsize from their homes to a specialized environment.