Marketing: Value Propositions and Strategy

On Tuesday, I did a post with regard to senior housing marketing. In the post, I referenced how important it is from a marketing perspective, to develop and communicate, a value proposition as part of a marketing strategy This key theme that I refer to centers around the value proposition or in other words, the … Read more

Wednesday Feature: A Peek into the Future

Happy Hump Day! A favorite movie series of mine is Back to the Future, particularly parts 1 and 2. Made in the 80s, both are fun to watch in terms of their references to points in time, especially in part 2 where the “future” is 2015! Having lived through 2015, my memories don’t quite compare … Read more

The Impact of Baby Boomers on Senior Living/Senior Healthcare

The oldest boomers are about to turn 80 in 2026. This age point is typically the trigger point for advancing needs in secure living environments, services increase (ADL and IADL support), and increasing healthcare consumption. The baby boom generation is defined as folks born between 1946 and 1964. The “boom” reference is the rapid number of children … Read more