Healthcare, Senior Living, Economics
The bifurcated title for this post (twofer) means two quick subjects, wrapped into a “what’s next” for 2025. The wrapper in this case is marketing, a subject that I’ve often written about across this blog’s dozen plus year history (hard to believe it has hung around that long). According to NIC (National Investment Center), and … Read more
On Tuesday, I did a post with regard to senior housing marketing. In the post, I referenced how important it is from a marketing perspective, to develop and communicate, a value proposition as part of a marketing strategy This key theme that I refer to centers around the value proposition or in other words, the … Read more
Entering the final quarter of the year, it seems timely to examine the current trends in senior housing occupancies, identify effective marketing strategies, observe rate trends, and consider the outlook for 2025. The senior housing sector is experiencing substantial changes driven by the growing need for specialized senior care services and progress in technology and … Read more
Late last week, I ran across a number of news posts regarding a proposed class action lawsuit against the hospital/health system giant Advocate Aurora, alleging that the organization used its market mass to limit competition and in return, impose excessively high prices on commercial health plans and their insureds. The suit was filed in Wisconsin (where … Read more
Long title for a Tuesday. Two reports dropped within the last couple of days and into my email regarding CCRCs/ Life Plan communities and some interesting trends/outlooks. Yesterday (Dec 4), Fitch issued its 2024 outlook for Life Plan/CCRCs, reaffirming its 2023 outlook as “deteriorating”. The primary reason for the gloomy outlook is present and projected, … Read more
In its latest update, the Altarum Health Sector Economic Indicators, provided some interesting information on health care spending, job growth, and pricing. The data was released yesterday and is accessible here: https://altarum.org/publications/june-2023-health-sector-economic-indicators-briefs Some key data points from the report are as follows. The data is useful in forecasting, budgeting, and planning, especially in terms of … Read more
I’ve posted a Power Point presentation one of my partners and I did at a trade show/conference last week. The title is “Strategic Pricing Strategies for Senior Housing” and it is available for viewing or download on the Reports and Other Documents page of the site (menu listing on the right).