Marketing: Value Propositions and Strategy

On Tuesday, I did a post with regard to senior housing marketing. In the post, I referenced how important it is from a marketing perspective, to develop and communicate, a value proposition as part of a marketing strategy This key theme that I refer to centers around the value proposition or in other words, the … Read more

Wednesday Feature: A Peek into the Future

Happy Hump Day! A favorite movie series of mine is Back to the Future, particularly parts 1 and 2. Made in the 80s, both are fun to watch in terms of their references to points in time, especially in part 2 where the “future” is 2015! Having lived through 2015, my memories don’t quite compare … Read more